PERSONALBRAND – Peto only as a mascot of PS:Digital
Peto
You know how Elon kicks people off Twitter now?
Gabo
They got some mail or something.
Peto
They received an email where is the meme, in which it is said that what are you still doing here, you should have been home a long time ago and by the way, you are fired, Elon.
Gabo
Well, that’s cretinism.
Peto
Yes Yes.
Gabo
As we can laugh at it, but that is cretinism.
Peto
And then people write to you and then people write to HR that this is what I got, it’s just a joke, that I’m actually staying here and they say no, this is the dismissal.
Gabo
Well, that’s one thing, and another thing is that I’ve already seen a lot of videos on Twitter, where those employees then do things that are totally bad, bad name for the company.
Peto
Clearly.
Gabo
You know, they’re kind of like giving videos about how Twitter has betrayed its mission, how it’s going somewhere, and so on. This means that as if this is the worst thing you can possibly want, that the employees own your brand as if they were talking about it, that it sucks.
Peto
And I have one more example with Elon and LinkedIn, imagine. You know that when a company hires people, you can put a hashtag like haring (???) in your profile. Hey so so blue wheel.
Gabo
Yes, I saw that.
Peto
And someone made a profile picture for Elon with a red wheel from the hashtag firing (???). Dude, the staff brand, how embroidered.
Gabo
Hello
Peto
.
Peto
Bye.
Gabo
Today we will talk about personal branding, which I think is a great topic. Even now, it’s so topical that it seems to be talked about a lot. And I’ve been thinking a lot about this topic since we had Filip here, and that’s his famous sentence, which I think has already become popular, which was that you have to push yourself until you feel sick, or as it was, while you’re a Greek , that’s not enough.
Peto
When you quote someone, at least remember the quote.
Gabo
And so I paraphrased it.
Peto
As long as you don’t want to vomit from how much there is, it’s not enough.
Gabo
Well, this is, in my opinion, a basic rule, or one of those basic rules, which also applies to the brand or personal brand, which in my opinion is becoming more and more important, as shown by the various numbers that we will go over and talk about today So, what is a personal brand and how to create it and how to work with it.
Peto
I have two messages to start with. The first is that we are fulfilling a very old promise. I don’t know if you remember.
Gabo
Oh yeah. No, I don’t remember.
Peto
We made a promise for this episode, they made a promise in the episode about Linkedin, our favorite social network, don’t even listen to it, but at the end we say, you know, we’re talking about LinkedIn all the time and what it actually is, relatively, like a bad marketing bad network and at the end we say that it is ok, but that it is, on the contrary, very good for building a personal brand, and that we will deal with that sometime next time. And now on YouTube videos it’s usually that a few moments later, hey and now it’s like 8 months later, look what an episode is.
Gabo
But I was interested, you remember what happened eight months ago, you listen to our episodes back hey, admit it.
Peto
I will not comment on this, and the second thing I want to say is that I completely disagree with you, even with the statement of Filip, despite the fact that I remember it and the main difference, and in my opinion, we probably do not agree on this, which of course is good for listening that I, for example, have a big problem with pushing my brand, or when someone pushes their brand as a name as a person, and then really, if it makes me want to vomit, I don’t consider it a success, but I have no problem with it when some brand prints exactly the same. That I can’t completely separate myself from the fact that there are too many people. That bothers me, but when there is a lot of something, as a marketer I understand that and I don’t have a problem with it.
Gabo
I understand where you are going with this, but in my opinion, I will start like this, that everyone has a personal brand. It’s like everybody with everybody when you’re like living in some community of people and so on, that’s what people say about you. I sometimes say that personal brand is what is said about you when you are not in the room and that is basically a good expression of it. This means that if everyone has a brand, even if you don’t want to, as if everyone talks about you in some way, you have some kind of emotion in your name. Well, now, as the marketing and the world are going and so on, I think that the personal brand is becoming more and more important from different perspectives, and one of them is, of course, in my opinion, that classically in some consulting business or in business, in which Peć and I also work, it very often happens that you order someone, that you want that person to work on the campaign, and that is a personal brand. Well, Peťo looks like she’s sour, but it’s realistic, how many people.
Peto
But wait, but no wait, you are absolutely right.
Gabo
How many people go to PS:Digital because I want Peťo Šebo to campaign for us.
Peto
Yes, you are absolutely right. I even got to the point where I admitted that my main role in PS:Digital is far from being that I don’t manage the agency either. I have Blažka for that, we already heard that in another episode. I even have a creative director, Katka, who comes up with them, as if not only she, but she leads the creative processes, so I don’t even do that. I’m still a bit of a strategist and of course I’m somehow present in each of those campaigns, but I’m not basically the head of everything that’s created here, but I admitted that I’m the mascot of PS:Digital. And that is actually a consequence of the fact that right now I have to value words very much, because I am not actively building my personal or personal brand in order to translate it into Slovak at least once. I am not actively building it so that I would like to have it, but as a result of my public appearances, my campaigns, my lectures and my overall work, I am building my personal brand. So I agree with that, and yes, you are right that many, many clients come to us because of Peťo Šebo and yes, I will be happy and that one day they will come only because PS:Digital as a whole is great, but I understand that people they would rather identify with a specific person than with a company.
How to build a personal brand?
Gabo
Well, I wouldn’t contradict you here, but rather that the personal brand, or the personal brand, is very often narrowed down in my opinion today, that I have a LinkedIn profile, I have 10,000 followers there and I make a post there every 2 days , so I’m building a personal brand.
Peto
Well, I don’t have them, I don’t have them, I don’t even put anything there.
Gabo
Okay, but I don’t think that’s the only thing, just the fact that you, like Peťo Šebo, go to conferences.
Peto
Yes.
Gabo
You organize conferences. You go to.
Peto
Since no one used to invite me, I started organizing them myself.
Gabo
So you started organizing them yourself. I don’t know, you go to different types of I don’t know events, you organize events yourself.
Peto
Of course, and to universities.
Gabo
To universities.
Peto
Yes Yes.
Gabo
And now I don’t know anything else.
Peto
To Teleran.
Gabo
You go to Telerán.
Peto
We almost forgot that.
Gabo
We almost forgot that exactly.
Peto
Yes.
Gabo
And that, in my opinion, is that you are actively building your personal brand, just not by posting a status on Linkedin every two days. But you go to Telerán and you build your brand there.
Peto
Well, this is exactly the fork in the road and I’m glad that we’re talking about it, because there are people, for example
Gabo
, who, and not now, I mean it in a good way, who really seem to need to work on it, I want to say it politely, but I don’t want to touch you, hey, that you would like to be talked about more and you were a little more famous and a little hey, but that’s why you’re on this podcast and everything, well.
Gabo
Clearly.
Peto
Which is fine. I’ve never had the ambition to be extra famous, or even actively, precisely because I don’t actively write. You know that I, for example, I don’t know, I was in Televízne noviny on Markíza, I don’t know, three days ago, hey, but I won’t post about it on Linkedin, that Markíza was here to film about me with me, not about me, she made a report with me about what I think about Elon Musk’s antics on Twitter, hey, that’s not going to happen, because I’ll say to myself, well, whoever saw me in the Marquis, this will strengthen my personal brand, but I myself I don’t want to brag about it, it’s embarrassing for me to brag about it myself.
Gabo
But then again, in my opinion.
Peto
That’s the difference.
Gabo
You’re looking at it terribly wrong, as it were.
Peto
Well, excellent.
Gabo
Because, because I’m telling you.
Peto
I look bad.
Gabo
Building a personal brand is not about bragging.
Peto
Well, that’s where I’m heading.
Gabo
Building a personal brand is that you build your own in a systematic way, as you build a brand for brands, that you want a certain positioning, and that brand should say this and look like this, and this is the target group. The same applies to a personal brand, only it is tailored to a specific person. That’s not bragging. I don’t even say it when we’re talking, now I’ll say realistically that we cover it as a service for several of our clients, mostly CEOs or some top managers, and it’s not about that manager giving every 2 days that and now I was in Marquis and now we had the best economic results. It’s about something else entirely.
Peto
Well, that’s where I’m heading, that there are also people who think that’s it, that when something fart happens around them, I’ll put it now, that I’ll make a story about it on Linkedin, on Facebook. I’m actually going to make a YouTube video where I talk about what I said, you understand, and I find it terribly strong and I find it terribly funny, and here I simply do not agree with Filip’s statement that when you already feel that you are you to be upset, because he wasn’t thinking about people, he was thinking about brands, so I would be upset and sick of it, I wouldn’t be happy that it’s good.
Gabo
But what you say, that you find it funny, is, in my opinion, the systematicity, and that is what I agree with Filip, that it is about the systematicity because.
Peto
Otherwise, it’s great that, listen, we’re finally arguing with a guest who’s not sitting here, because we didn’t have this concept yet.
Gabo
But he would hate us somewhere after that, so.
Peto
Sure, that’s true.
Gabo
I want to return to him normally.
Peto
Pay back.
Gabo
I return it with a positive positive, that in my opinion it’s systematic, because it’s about having some content, okay, so you were on the Marquise, so those who watch the Marquise saw it, but okay and whoever doesn’t watch Markíza, let him find your opinion on Linkedin, let him find it on Facebook, let him find it there.
Peto
And that’s where I come across that it’s embarrassing for me now to cut the 8 seconds that I was cut there, in that one and a half minute reportage. And I, that I should push it, that this bothers me, and well, there are people who don’t mind, there are people who do. And it bothers me when someone builds a brand in this way, that they actually tell everyone everywhere what is happening around them. Hey, I don’t know that I was giving a lecture in Croatia at an international conference. Wait, I’m saying this now to list things I don’t normally talk about. Well, I didn’t think it was a photo from Split, that it starts in a moment. I’m already after the conference, keep your fingers crossed. It’s enough for me to have been there. Those who saw it, saw it there and excellent and done bye.
Gabo
But then again, I think you’re narrowing it down to the point. You were at a conference in Croatia. You had some kind of presentation there for some message to the people to whom you said these things.
Peto
Yes.
Gabo
And now there are two things how you can process it. The first is that you make 10 faces like you are at the biggest conference in Croatia, as everyone there is listening.
Peto
She wasn’t the biggest, she was.
Gabo
And everyone fell on their ass because of you. I agree, it’s kind of funny and a little embarrassing.
Peto
Yes.
Gabo
But, when you have a message about that, I don’t know that the new marketing trend is TikTok, I’m making up my mind and now process that message and now put it, as it were, on your Linkedln and on your TikTok, so that people would the way, don’t forget , that the new marketing trend is TikTok. You don’t know that you talked about it to 300 people in Croatia and you pass the message on. That’s what I’m talking about.
Peto
Well, we agree on this, I’m just saying that in my opinion, building a personal brand of a personal brand is much healthier when other people say that Peťo was excellent at that conference, than when I say it.
Gabo
Yes, but you have to help it, people have to know you were there first. That means that’s the point.
Peto
After all, those who were there know that I was there.
Gabo
Well, let’s move on.
Peto
Let’s move on.
Basic rules for building a personal brand
Gabo
For those who are thinking about building a brand of their own over time, a few basic rules are important, and we will not sound like a marketing scientist, but we will understand it very simply. The first thing to realize is that classically, who is your target group, that I don’t know, I’ll give an example. Like, when you’re a lawyer and you want more people to reach out to you, you have a tiny law office, so you’re like, okay, that’s cool, like talking about yourself, but like who are your potential clients. If they are people from Bratislava or I don’t know companies from Bratislava, then focus on them and you don’t have to do your promo anywhere other than outside of Bratislava. This is a simple rule, and therefore also what the target wants, what she wants to hear, what content, etc., etc. The second rule. Realize what you want to talk about, that is, what is your key message. I want to talk, I’m a lawyer, I deal with GDPR, because we’re dealing with it right now, so I read something about it. This means that of course I give some content through the example of GDPR. Second thing. Systematicity. What Peťo calls embarrassing must be done, it must be done systematically for a long time, because as Filip said, when I refer to him, if you do it once a month, it is completely useless, no one will know about it, you must do it much more often and more frequently, because you don’t interest people so much that they get to it. It must have some frequency. And the third thing, and this would be, Peta, I hope that now it’s like you’re nodding your head and saying that now I’ve finally said it. Make value-added content. This is, in my opinion, a very basic rule, that it is not enough to post a lot and add a lot of photos and a lot of stories and do it everywhere, etc. but that content should give people some added value. Yes, and when you take a picture that you are at a conference in Croatia, how great it is there, it is not an added value for your user who will see it.
Peto
The viewer.
Gabo
But if you give it the added value that I just talked about, that according to the latest survey in Slovakia, there are over a million people on TikTok, that is added value for the person who is of course interested in the marketing content, and this is the basic rule.
Peto
Okay, but then that’s not building that brand.
Gabo
And what is it?
Peto
All right. He will write about you an important magazine that you recognize. What do you read foreign?
Gabo
The Economist.
Peto
Economist, hey will write about you. And now my view of the thing is, wow, I’m in the Economist, so Economist readers will know that I’m cool, and your view, I’m not saying that you would do it, but your view of it is that I’m going to write everywhere that the Economist wrote about me and I will add what I said there. And this to me, I’m not saying it’s a bad approach. I’m just saying that it’s embarrassing for me personally.
Gabo
Well, the bottom line is that, well, okay, if the Economist wrote about me, I’d take it for granted.
Peto
I guess so too.
Gabo
OK, but the bottom line is that you already know, now I’m giving an example, that now I don’t know if it was yesterday or the day before yesterday, there was a day that it’s called Equal Pay Day, I don’t know, maybe you caught it, that it seems to be resolved the fact that women earn less and from one day on, it’s basically as if they no longer get paid for their work, because they get less. Like it was such a milestone. And now Linkedin, especially Linkedin, was full of it, as if everyone seemed to add to it, like, wow, how unfair it is, and let’s focus more on how much women earn and so on, which is super correct, as if for me completely what a great topic. But what I mean by that is that if you want to be at home with the topic or you want to show that you have Equal, it’s not enough to say that yesterday was Equal Pay Day and now put some link to an article about it writes, but that the added value must be brought here, that the person who wants to follow you.
Peto
You mean an opinion.
Gabo
Well, it doesn’t have to be just an opinion, it can be anything, I don’t know, ok, and now I don’t know, according to the latest study, it’s true, it’s true, we have data from Slovakia, they say, or some incident, anything that takes this topic one step further and that is the added value of the content.
The best personal brand in the world
Peto
And who do you think is the best personal brand in the world today? I mean, I don’t mean celebrities, I mean business.
Gabo
From the awerness point of view.
Peto
Yes.
Gabo
That about whom he is being talked about.
Peto
Yes.
Gabo
Now I am not saying that it is in a positive sense and so on.
Peto
Yes, except the brand.
Gabo
Elon Musk?
Peto
Definitely.
Gabo
Elon Musk for sure.
Peto
Definitely.
Gabo
And Kanye West now, but quite in a negative sense.
Peto
For me, Elon Musk is like a total hottie. Despite the fact that he is a total psychopath, we can probably agree on that.
Gabo
Is an.
Peto
He is of course a great visionary, we also agree, he is very much like a rich person.
Gabo
The richest in the world.
Peto
To the end.
Gabo
has this screwed up, be careful, but his personal brand, hey, his personal personal brand is not something that even two or three years ago I would have said to myself, wow, that I would like to work for him. I wouldn’t want to do anything for him today.
Gabo
I agree and that’s an example of how not to do it, you know.
Peto
Well, let’s say that it is not enough for you to have awareness, I already said it here in some podcast, but I will repeat that the position of the brand in this case of your personal brand is that awareness, that is, awareness of you and associations and these 2 together they form the position of the brand as well as the personal one, and Elon Musk, in my opinion, has flipped into a situation where everyone is talking about him, but most are already talking badly about him.
Gabo
You said it beautifully, I even have it written here.
Peto
Well, read what you have.
Gabo
In other words, personal branding has two goals. First, the potential customer knows you exist.
Peto
This is called awerness.
Gabo
Exactly, but I’m putting it into human speech now. The second, potential customer considers me a top expert in the field.
Peto
That’s called an association.
Gabo
Exactly. We said it beautifully here, but that’s exactly the point, as if the first one isn’t enough, that if you’re going to just get on people’s nerves and pop up everywhere, then yes, you’ve accomplished the first goal, and the second is that they associate you with being a moron. That’s not enough, they should associate with you, that if you want to do business together, we talked about the example of a lawyer who wants people to hear more about him and talk to him more.
Peto
That’s what a PR-ist is called, isn’t it.
Gabo
Yes PR-ist, you just have to talk more about your topic.
Peto
They have to believe that you are a good PR person, that is, they have to know that you are, but they know that about many people, but they have to think that you are the best.
Gabo
Well, that’s it, now we’re going to get to the content and now we’re going to slow down a little bit into content marketing. For me, that’s the content, that you produce or tell people something that moves them in that given topic and educates them a little like this podcast.
Peto
What does Filip think about it?
Gabo
And Filip is not here.
Peto
I wanted to give this forum because usually, usually we have a guest here, whom we let to speak, after fifteen minutes. Well, nothing, he could have seen it, if Filip hadn’t been chasing us after the podcast.
Gabo
How about we call him.
Peto
He could sit here, he could sit here, unfortunately unfortunately.
Gabo
He was unlucky. So he started as if to name some specific names. Recently, there was a survey on Slovak Linkedln, which was devoted to Slovak CEOs, with those who are the ones who are the most valuable or the biggest influence, if I say so, the biggest influence on Slovak Linkedin.
Peto
There it is even calculated that how much and what monetary value is their output.
Gabo
Well, one could sort of argue about that.
Peto
Let’s discuss it, because in my opinion, the survey has 2 problems, that it concerns LinkedIn, which simply cannot be correct in principle.
Gabo
You are a terrible hater.
Peto
Secondly, that he invents some virtual sums. What is Mišo Meško worth? 42,000 euros?
Gabo
Wait, I have it here. No, not 60.
Peto
60,000?
Gabo
And now I’m not sure if it’s like the value of his status or like the total of the statuses he’s given over a period of time.
Peto
In my opinion, it’s the value of his kidney compared to the value of the kidney of the second in line and that’s who.
Gabo
Maroš Chovan.
Peto
Maroš Chovan.
Gabo
He has 26 thousand.
Peto
He obviously has a weaker kidney. I’m sorry, but come talk about the survey, because I only have 2 problems with it, otherwise it’s fine.
Gabo
Wait, but this way, I took a photo of the data, and this way, this value, honestly, I have no idea how they calculated it, and I tend to agree with you that it’s a bit like a Bulgarian constant. Somehow it is like in PR, but one day we will have the topic of PRs.
Peto
How much do you promise me?
Gabo
And so on.
Peto
You promise me how much, for a year.
Gabo
One day it will be, and it’s coming.
Peto
All right.
Gabo
And there is such a well-known metric, which is called
Peto
AVE, that’s excellent.
Gabo
AVE I hear that I brought the client 30,000 AVE, so I tell him that.
Peto
We will explain it, because it is an excellent constant.
Gabo
And we’ll get to it, please.
Peto
Well, come on.
Gabo
In the PR topic.
Peto
Well, come on.
Gabo
Up to the topic of PR.
Peto
Remember AVE, I’ll ask Gab about it later.
Gabo
Hey, yes, but we’ll come back to this. So when I come back, who has the most followers, that’s probably who you would recognize this metric.
Peto
Yes, but I don’t know how much one would cost.
Gabo
Who has the most followers among Slovak CEOs on Linkedin?
Peto
That’s some sample.
Gabo
Yes, Ivana Molnárová is the first one.
Peto
Yes, from the Profession.
Gabo
She has over 10,000, the head of Profesia. The second is Michal Meško, the boss of Martinus and the owner of 9200. Then there is
Peto
r Augustinič,
Peto
r Križan, Zaťko blah blah blah etc. etc. It’s like some kind of ranking of those people who have influence. And then there is the calculation, that is, the value of the media space that they present with their statuses, I’ll say it like this. And Michal is the first there, he has 60,000. Then Maroš Chovan has 26,000,
Peto
r Krútil, who is the boss of Sporka, did I say that right?
Peto
Sporky hey hey.
Gabo
So 20,000. Juraj Jurčík 15,000, etc., etc., etc., until we get to those who only have a few thousand.
Peto
And how much do you have?
Gabo
They are only CEOs, and now I am the CEO.
Peto
Are you the CEO exactly?
Gabo
So I was just looking to see where I was.
Peto
Exactly.
Gabo
And so on and there were CEOs who have more than 20 employees, so they didn’t put me there. You would be there.
Peto
He wasn’t, I’m not the CEO either.
Gabo
You’re not even the CEO.
Peto
At all.
Gabo
Come on then. What am I arguing with you?
Peto
What would I do with it?
Gabo
But the point is, I don’t have 20 employees, so I’m not ranked.
Peto
Okay, and what do you mean by that, those who have a lot of followers on LinkedIn, I ask, or those whose kidney is the most expensive, have the best personal brand?
Gabo
Well, no, that’s just some sort of evaluation of that.
Peto
No, I’m really asking Linkedin besides that.
Gabo
I’ll say it differently, right?
Peto
What do you think this proves?
Gabo
He talks about the fact that those people, as if they work regularly and systematically on their personal brand, and I would not make light of it at all. Because now I really mean that, for example, in the position of CEO, and it is, in my opinion, even today customers expect that the CEO is somehow the leader of the company.
Peto
Even with the face, that face.
Gabo
The face, and that it can be seen, that as if this makes a lot of sense to me. And I, for example, I’ll say it honestly, it’s great where the CEO is a great manager, when he generates that profit and so on, but I think that at least in those companies that are as if, I’ll call it, that they have some influence on the company. We talked about the political activism of companies and the like, that I think the CEO should be heard. He should be visible, he should be the face of the company, and part of that is his personal branding.
Peto
Ok, I agree that when a company has a strong and visible, and now strong from the point of view, positively perceived and visible CEO, it helps the company itself, I absolutely agree with that.
Gabo
So even if we help ourselves, as it were, with the numbers from the survey, and we actually already dealt with those last time, and that is the Harvard business review survey, as if on a sample of Americans, or so we personify it somehow, basically, as if people there said that two a third of 68% of people expect that the CEOs, as if they will be the leaders of the company, that they will be visible, and when they were then asked who is the best spoke staff, the spokesperson of the company, as if unsurprisingly it turned out that as if the The CEO, that as if people expect that when it comes to some important topics and so on, that they will actually see the CEO, that somehow, as if the spokesperson of the PR-stu but that the CEO will be the one who will be the face.
Peto
You know what about this, I have 2 such short examples for this. The first one is that you, as a political marketer, will probably confirm to me that it works in the ministries, maybe not anymore, but such a division of tasks worked that positive news is announced by the minister, negative things are announced by the spokesperson.
Gabo
Yes, and it even has a level upgrade.
Peto
say
Gabo
That in office at the government level.
Peto
Yes.
Gabo
Positive things, as if the prime minister says, negative things the minister.
Peto
Okay, but as far as the Ministry is concerned, this is the sequence.
Gabo
Yes, so it’s always like the below.
Peto
That was one thing and I forgot the other, so you go.
Gabo
No, but I want to say that if we look at the practice, that these numbers, which I think are in Slovakia, when we return to Slovakia, as if the CEOs, who are naturally leaders and naturally represent the brand and I think even help the brand, how to sell it, that when we return to Michal, it is as if Martinus is associated with him, and I dare say that at least with some target group, as if the positive brand of Martinus is also associated with Miša Meško himself. Even if he perceives it.
Peto
Definitely.
Gabo
That it is, and there are quite a lot of these companies in Slovakia. Such examples where you can say that the owners or the CEO is the leader of the company and helps the brand itself.
Peto
I already remembered because you told me. I have to admit that now, for example, like in Meta, hey, there are big problems in Facebook and they are going to fire eleven or how many thousand people, so that Mark Zuckerberg stood in front of the camera and said, this decision goes to me, because I am the main owner, I I am the CEO of the company and I make this decision because we need to save money. And that’s extremely sympathetic to me, whatever you think about him, because he’s the face, even though he’s doing well and introducing a new product and a new service and a new network, but he stood up for that company, even though he’s communicating a very negative thing.
Gabo
Okay, let’s go back again, maybe one level closer. That means, I will say it differently, if you are in businesses, which I think are, I will call it, that you provide perhaps B2B or some kind of consulting service.
Peto
They are relational.
Gabo
So, in my opinion, you are addicted to that personal brand today.
Peto
I agree.
Gabo
So I used the example of the lawyer, and it refers to the fact that the amount of PR-hundreds, any freelancer, in my opinion, depends on the personal brand.
Why is a personal brand important?
Peto
But please come to our agencies. Do you know digital PR advertising agencies in Slovakia? There are hundreds and hundreds of media.
Gabo
Yes.
Peto
But do you really remember the one you worked with or remember, the one whose CEO or some representatives you see hey, you hear in a podcast, you see at a university, that is, you see a lecture at a conference. You read his article, his opinions, because otherwise those agencies differ from each other only by the logo, hey, because we all say about ourselves that we are the best, the best services, personal approach, we all have exactly the same thing written on the website, so I absolutely agree with you, that the distinctive personality of that agency actually helps it to find its way, which three or four people I want to talk to about cooperation.
Gabo
Yes, this is important even for the big agencies, I agree, but I have to, but with the big agencies, the brand usually already has clients that you definitely still have for PS.Digital, but not for Pet Šeb, if I put it this way.
Peto
Clearly.
Gabo
But for what.
Peto
From the beginning, yes.
Gabo
But the smaller the agency, the more start-up.
Peto
It is needed all the more.
Gabo
That is even more important than the brand. That means, but it actually applies to all areas, and now we all say that we need to work on it, and now I understand that today we talked about the systematicity, but that it is necessary, that it does not fall from the sky, as it were, and it is necessary, as it were, to solve that I really say okay. Maybe it doesn’t do me any good to put something on Linkedln twice a week, I look sour like Peťo, but well, not everyone is in a position like Peťo, that he has already earned money and everyone already knows about him and invites him to Croatia for conferences, if you are not in this position, then it is as if it is necessary to tighten up a little. Work on it a little, devote some of your time to it.
Peto
Energy.
Gabo
And energy and saying okay this is my platform. I’m going to do this type of content and I’m just going to write about what I’m doing, speak, talk, go to conferences because it’s just different, otherwise the phones just won’t ring.
Peto
And then you have a situation where you have, for example, an agency, but after two years you go to brand it and all you have left is the personal brand,
Gabo
Tóth.
Gabo
The only thing that doesn’t change is that it won’t brand itself yet.
Peto
Exactly and you say to yourself, I can shit on the whole agency. Even so, I change my name all at once and someone still hates me. I’m going to make a private TikTok and share my thoughts on TikTok. Friends, if you haven’t followed Gab on Instagram yet, get out of it.
Gabo
That’s what I wanted to say.
Peto
Go to TikTok.
Gabo
gives such pearls of the spirit there, follow him on TikTok until you are PR marketing, advertising, you will be completely knowledgeable about the world.
Gabo
I think that we can now reveal the cards that why this whole work was created in the first place.
Peto
So
Gabo
can say he has TikTok.
Gabo
So I can say I have TikTok.
Peto
But personal friends, not that he wants to help his agency.
Gabo
Wait, I have it there, it’s not there that Gabriel Tóth and the title.
Peto
I know what you have there and three dots, the new name of the agency.
Gabo
Yes.
Peto
I know it’s there.
Gabo
Well, I’m sorry.
Peto
But be careful, Gabriel Tóth is there.
Gabo
Well, let’s get back to the point.
Peto
The bottom line is that
Gabo
has a new TikTok.
Gabo
Everyone on TikTok and everyone should follow there. I don’t know if you’re talking to me now.
Peto
How many followers do you have?
Gabo
You are the only one who seems to have liked there for the last time.
Peto
But because I like you, because I want to help the algorithm, I even finish watching the videos, do you know how much energy it takes? When you say there, (???) things, but I tell myself, I’ll watch him.
Gabo
But that’s another goal.
Peto
Let the algorithm be.
Gabo
But that’s another goal.
Peto
I know, I know, let the algorithm think that even such a prominent TikToker as Peťo Šebo even watched it. How many followers do you have on TikTok now?
Gabo
I don’t know, little, still little, 20, 30 and I just started, now I have 3 videos there.
Peto
Otherwise, you noticed that while we are only in a hurry, we have now released the data for October TikTok, PS:Digital and HTT+ at the beginning of November.
Gabo
I didn’t see it, but that’s how it is.
Peto
Wait, and what I want to say.
Gabo
But let’s go back, I’m following you, they’re great, and follow PS:Digital right away.
Peto
Yes, thank you, but what I mean is that you remember the podcast when we had about TikTok, the gospel about TikTok and I said please give Gab’s agency a follow and you know what happened? That you grew from 12 to 20.
Gabo
The fact?
Peto
And you are the jumper of the month because you have a 60 percent increase in fans.
Gabo
I have to put that chart on Instagram.
Peto
You are the jumper of the month for October on Slovak TikTok.
Gabo
Where can I find that chart?
Peto
On Facebook PS:Digital.
Gabo
All right (???)
Peto
And of course TikTok PS:Digital and LinkedIn PS:Digital.
Gabo
Okay, I’ll download it.
Peto
But you see, I made you, I made you a moon jumper, dude.
Gabo
Normally I look forward.
Peto
You see. How could you miss it, because we put it absolutely everywhere.
Gabo
Well, that’s exactly it, so let’s go back to the introduction, until you’re sick of it, you’re doing it poorly.